The Basics of Video Encoding and Transcoding

How Source Videos Are Optimized for Global Web Distribution

Raw video files recorded directly from professional cameras are massive, often reaching hundreds of gigabytes. To distribute these files over the internet, they must undergo two essential processes: encoding and transcoding. Let us demystify these terms.

Encoding vs. Transcoding

Encoding is the initial process of compressing raw video data into a standardized digital format (like H.264 or H.265) so it can be saved and shared easily. Transcoding, on the other hand, involves taking an already encoded video file and converting it into a different format or multiple lower resolutions (like turning a 1080p MP4 into an M3U8 adaptive playlist). This ensures compatibility across all target viewer devices.

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